Selected Work
Cases & Application Fields
The following cases illustrate how DEMARIS engagements unfold — the challenges we address, the approaches we take, and the outcomes we create. Names and specific details have been generalized to preserve client confidentiality.
Mapping a €400M Adjacent Opportunity
The Challenge
A mid-market manufacturer with strong core business sensed growth pressure but lacked clarity on where to expand. Existing adjacencies felt crowded; untested ones felt risky.
Our Approach
DEMARIS conducted a structured adjacent market analysis across six potential expansion vectors — evaluating market size, competitive intensity, customer alignment, and capability fit. Three vectors were shortlisted, one validated as primary target.
The Outcome
A focused market entry roadmap with a €400M+ addressable market, prioritized channel strategy, and a 24-month initiative plan with funding recommendation.
Key Results
- €400M+ addressable market identified
- 3 qualified expansion vectors
- Go-to-market roadmap delivered
- Board investment approval secured
Details generalized to preserve client confidentiality. Underlying methodology and approach available upon request.
From Commodity to Platform Business
The Challenge
A B2B software company was caught between commoditizing legacy products and the challenge of defining a sustainable next platform era. Revenue growth was stalling.
Our Approach
DEMARIS applied a business model transformation framework — analyzing market structure, competitor evolutions, and customer adjacencies to design a platform architecture that monetized the company's unique data and network assets.
The Outcome
A platform business model with new ecosystem leverage points, a revised pricing structure, and a phased migration strategy from product to platform that preserved revenue continuity.
Key Results
- Platform business model designed
- New recurring revenue model
- Ecosystem partner strategy
- 18-month migration roadmap
Details generalized to preserve client confidentiality. Underlying methodology and approach available upon request.
Building the 2030 Business Model
The Challenge
A professional services firm with €150M revenue faced structural market disruption from automation and new competitive entrants. Leadership needed strategic scenarios, not incremental planning.
Our Approach
DEMARIS developed three alternative 2030 business scenarios using strategic foresight methodology combined with deep competitive analysis. Each scenario was assessed for financial viability, organizational feasibility, and strategic risk.
The Outcome
A deliberate, funded strategic pivot toward a hybrid advisory-platform model — with a sequenced transition plan, capability investment thesis, and a clear narrative for board and investors.
Key Results
- Three 2030 scenarios developed
- Strategic pivot confirmed and funded
- Board narrative and investor materials
- Capability investment roadmap
Details generalized to preserve client confidentiality. Underlying methodology and approach available upon request.
Finding the Uncontested Segment in a Saturated Market
The Challenge
A consumer brand operating in a highly contested category needed to find meaningful growth without resorting to margin-destructive price competition.
Our Approach
DEMARIS conducted a customer need and behavior segmentation to identify underserved sub-segments invisible in standard market research. A precision white-space analysis revealed two sustainable, defensible niches.
The Outcome
A repositioning strategy targeting a premium niche with significantly lower competitive intensity, supported by a product and communication adaptation plan.
Key Results
- Two defensible niches identified
- Repositioning strategy designed
- Competitive pressure reduced
- Margin-positive growth path
Details generalized to preserve client confidentiality. Underlying methodology and approach available upon request.
Accelerating International Expansion
The Challenge
A MedTech company with proven domestic success wanted to expand internationally but lacked a rigorous framework for market prioritization, entry sequence, and organizational build-out.
Our Approach
DEMARIS built a 12-market attractiveness model incorporating regulatory environment, competitive dynamics, reimbursement landscape, and strategic fit — combined with operational readiness criteria.
The Outcome
A phased international expansion blueprint prioritizing four markets in two waves, with market-specific entry strategies and an org design recommendation.
Key Results
- 12 markets evaluated & ranked
- 4 markets prioritized for entry
- Wave 1 & 2 sequencing plan
- Org design recommendation delivered
Details generalized to preserve client confidentiality. Underlying methodology and approach available upon request.
Designing a Resilient Energy-as-a-Service Model
The Challenge
An energy company saw a clear technology play in renewable infrastructure but needed to define a business model that could compete with established utilities and attract institutional capital.
Our Approach
DEMARIS designed and stress-tested an Energy-as-a-Service model — evaluating five structural variants, assessing financial sustainability under multiple market scenarios, and defining the customer value proposition and competitive moat.
The Outcome
A validated EaaS business model architecture with a quantified value proposition, contract structure, and a capital-raising narrative that successfully attracted Series B financing.
Key Results
- 5 model variants evaluated
- Validated EaaS architecture
- Series B financing supported
- Institutional-grade narrative developed
Details generalized to preserve client confidentiality. Underlying methodology and approach available upon request.
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